KARBON and Alberta Alpine: A Proud Canadian Partnership Elevating Ski Racing in Alberta
For anyone immersed in ski racing in Alberta, one brand has become a familiar and trusted presence: Karbon. Whether on training lanes at Nakiska, podium photos from GMC Cup series races, or team jackets worn proudly by our Alberta Ski Team athletes, Karbon’s commitment to our community is unmistakable.
A homegrown Canadian leader in high-performance alpine apparel, Karbon has outfitted world-class winter athletes for more than two decades. Today, Alberta Alpine is proud to be one of four provincial sport organizations in Canada supported by Karbon, alongside our peers in Ontario, Quebec, and British Columbia. Their belief in our athletes, coaches, and programs has strengthened every layer of our pathway, from U12 racers to our emerging national-team prospects.
A Partnership Built on Shared Values
Karbon’s relationship with Alberta Alpine is grounded in the principles that define our sport: innovation, resilience, and a belief that potential has no limits. They understand what it means to train in the Rockies – the wind-scoured ridgelines, the minus-20 mornings, and the relentless pursuit of marginal gains that define competitive alpine skiing.
Their products are tested in real-world conditions and informed by decades of athlete feedback. For our athletes, it’s more than a jacket. It’s confidence. It’s mobility. It’s pride in wearing a world class product, made on home soil.
Elevating Alberta Athletes, On and Off the Mountain
Karbon supports every phase of our Alberta Alpine system:
- Alberta Ski Team athletes rely on Karbon’s race-proven gear in Nor-Am and FIS competition across North America and Europe.
- Club programs benefit from access to high-quality outerwear and racewear designed specifically for the demands of alpine training.
- Coaches and volunteers depend on Karbon’s durability in the coldest early-morning set-ups and longest days on-hill.
This is a partnership that reaches beyond performance; athletes at all levels wear Karbon with pride, knowing they are backed by a brand that truly understands their journey.
A Legacy of Excellence
Since its launch in 1997 under the leadership of Schure Sports – a family-owned Canadian company established in 1982 – Karbon has grown into one of the most trusted names in winter sport apparel. Their record speaks for itself:
- 450 World Cup medals
- 91 World Championship medals
- 24 Olympic medals
But their legacy is equally defined by the thousands of developing athletes they’ve supported, including many from Alberta who have gone on to national teams and international success.
“The partnership with Karbon is special,” notes Josh Benge, Athletic Director at Alberta Alpine. “They are more than an apparel supplier. They are a true Canadian supporter of our sport, our families, and our athlete pathway.”
Looking Ahead
Karbon’s #NoLimits ethos aligns perfectly with the spirit of our community. We are deeply grateful for Karbon’s ongoing partnership and excited for the seasons ahead. Their support helps ensure that every Alberta Alpine athlete from the youngest club racer to our provincial team members has the opportunity to grow, compete, and excel.
