Sporting Life Announced as Title Sponsor U16 Provincial Race Series


Canmore, AB (April 12, 2017) – Alberta Alpine is pleased to announce Sporting Life will be the title sponsor of the U16 Provincial race series for the next 3 years. Now known as the “Sporting Life U16 Series”, the move will see an increased level of investment by the company, in the future of aspiring young ski racers in the province. With over 20 days of competition scheduled each winter, Sporting Life’s support will provide the essential framework of this competitive race series.  Specifically designed for 14 and 15 year old skiers these races allows them the opportunity to test their skills against their peers at a provincial level each season at the Learn to Race stage and prepares them for more intensive training and competition required at the junior or FIS level.

The sponsorship also includes added support of Alberta athletes at special U16 projects throughout the year including the U16 Alberta National Championship Team and Whistler Cup Team.

April 21-23 will be this first official Sporting Life U16 Series event with the 2016/17 finals held at beautiful Sunshine Village and hosted by the Sunshine Ski Club.

Sporting Life joined as the “Official Retailer” of Alberta Alpine in the late summer of 2016 and with the opening soon thereafter of their first store outside of Ontario in October at South Centre Mall, the mutually beneficial relationship has taken off. Alberta Alpine members have quickly discovered Sporting Life is the place where customers find the best quality, brand name fashion and sports equipment that supports their active and energetic lifestyle. Furthermore Sporting Life’s commitment to offering the highest quality of racing products, ski tuning using the best in business Wintersteiger NC machine and expert boot fitting services has made them the #1 choice for anyone wishing to go fast on snow.

Thanks to Sporting Life’s expanded support, Alberta Alpine has confirmed the dates for a provincial ski testing of next year’s race products at Nakiska on April 24 and 25.

Alberta athletes ordering SL and GS skis from this unique opportunity will receive a $100 promotional gift card for each pair of skis with bindings they order through Sporting Life South centre.

This offer will be for a limited time only and is on ski/binding purchases of $800 or more on these technical skis.

You will need to order early through the Sporting Life Southcentre store or through your Race Rep via Sporting Life should any special deals exist between vendor and athlete.

Alberta Alpine President, Nigel Loring is thrilled to see the partnership grow. “Ever since Sporting Life announced it was coming to Alberta, we have seen nothing short of an exceptional value and commitment to supporting our Alberta Alpine programs, teams, their families and ski racing communities.” Loring also believes it is their people who make the biggest impact. “Everyone in the Sporting Life family has shown the highest attention to detail and quality service is at top of mind in whatever they do. Every employee from senior management to their ambassadors, to sales staff; they all really care about the relationship and really want the best for our members.”

After only 6 months after opening their first store in Alberta, Sporting Life is poised to open its second location in Market Mall in the fall of 2017 making access to all their great lines and service that much more convenient.

Jean Paul Corbeil, Director of Marketing and Advertising says, “Alberta is a very special place when it comes to the heritage of ski racing. Since 1979 , we have been supporting grassroots initiatives to help reduce the costs of ski racing but at the same time immerse ourselves with the services we can offer to help these young athletes be the best they can be”

“Its in our DNA and its really the Sporting Life way, we are a proud Canadian retailer that lives and breathes what we sell.”

We look forward to our relationship moving forward and to be a part of something really special.”

For More Information:

Alberta Alpine Ski Association
Suite 100, 1995 Olympic Way
Canmore, Alberta T1W 2T6
Tel: (403) 609-4730
Sporting Life
130 Merton Street Suite 600
Toronto Ontario M4S 1A4
Toll Free: 1-877-925-5585
For any media requests, please email:

Sporting Life Nakiska Ski Test FF